A big week...
Superbowl XLVII: It costs $4M to have a 30” spot in the famed halftime show. But what would that buy you in digital? An eye-opening article from the clever people at Digiday.com
Netflix go FU to mainstream TV: House of Cards here is the original has been remade with Netflix pumping $100M in to it stealing it away from the Networks, and getting a 3 yr exclusive on it. The new House of Cards stars Kevin Spacey as Francis Urquhart and the setting has shifted to Congress.
In true Netflix style and as a real shakeup to the traditional broadcast drip feed, they will be releasing all episodes in the series at once, no doubt writing off many a w/e, mine included. Some of the ways this is a radical shift is that the program maker gets a full commitment to the show (a full 13 episode series is filmed before the first one is shown - Netflix assume the risk), less external pressure on creativity and freedom to go outside of the fixed program length constraints and of course, less need to waste screentime with recap sessions as viewers tend to watch episodes back-to-back or at the very least quicker than once a week.
"The goal, is to become HBO faster than HBO can become us." The seductive Netflix pitch to today's new breed of TV auteurs: a huge audience, real money, no meddlesome executives ("I'm not going to give David Fincher notes"), no pilots (television's great sucking hole of money and hope), and a full-season commitment. Full article, and very interesting in this month’s GQ
Google design philosophy: Since the early days Google with their iconic white homepage have been all about simple design. In more recent times though they passed through a phase were it all got a bit too busy. Yes the white homepage remained but the other products were a jumble. Remember the old YT?
Here is a nice report, with video, on what has happened since Paige took over and made a better design one of his core promises.
Connected design: Following the theme of design, a thank you Richard Hartell for putting this one in my stream. A video all about Connecting. From how interfaces will adapt, behaviours will evolve through to how society will interact. And any time you get to hear someone use a portmanteau such as “vibratactile” you know you are in a good place. And Blaise Aguera is always worth listening too (the guy who created the Photosynth technology amongst other mindboggling things).
Tokyo newspaper involves children in the reading ritual: Quite a cute way to get children more involved in the newspaper. Double bonus is that parents then get to spend more time with their children as they can read it together and explore the news.
And finally… Happy Birthday Mike Hartley (Tot Crt Rd if you want to see it for yourself).
Have a great w/e.