Highlights brought to you by Search Lately @SMGSearchUK this week include:

• Featured Article: Paid Search Best Practice Guide - Enhanced Campaigns
• 41% of businesses can accurately track mobile vs. desktop interactions
• Amazon Launch New Mobile Ad Network
• Google Enhanced Campaign Brings Free Google Forwarding Numbers in Call Extensions
• A look into how Google deals with WebSpam

Browse last week’s Search Lately for more details and initial reaction from industry experts on recent hot topics.

The SMG Search team have contributed 6 chapters for the newly released Econsultancy Paid Search Best Practice Guide. The guide is a key starting point for beginners and experts alike on all aspects of PPC. Drawing on a plethora of knowledge across our wide client base, we have touched on topics such as testing, integration with other media and bid management software.

Being experts in search, we are at the cutting edge of the marketplace, able to comment on many of the most recent updates to the PPC marketplace in these chapters, such as Google Enhanced Campaigns and the Microsoft and Yahoo! Search Alliance. The Paid Search Best Practice Guide is a must-read for all search practitioners and is available via subscription or one-off fee at Econsultancy.com

http://econsultancy.com/uk/reports/paid-search-marketing-ppc-best-practice-guide

Highlights brought to you by Search Lately @SMGSearchUK this week include:

• User Lack of Knowledge About Paid Ads Persists  
• Searches To Predict Smartphone Sales
• Google Enhanced Campaign Feature For GDN Campaigns
• Bing Rolls Out Updates to its Search Engine
• Google Hidden Search Box

Browse last week’s Search Lately for more details and initial reaction from industry experts on recent hot topics.

Happy Search Thursday!

Highlights brought to you by Search Lately @SMGSearchUK this week include:

• Further Google Enhanced Campaign Details  
• Bing Improves Auto Suggest Searches
• Google May Have to pay $1 Billion to Remain iOS’ Default Search Engine
• Common Conflicting PPC Trends Explained

Browse last week’s Search Lately for more details and initial reaction from industry experts on recent hot topics.

Happy Search Friday!

Highlights brought to you by Search Lately @SMGSearchUK this week include:

• No More Specific Device Targeting Campaigns in Adwords?
• More Adwords Changes Coming Your Way
• Yahoo Partner with Google for Contextual Ads
• ICO Cookie Policy Recognises Implied Consent
• Social Media hitting the News

Browse last week’s Search Lately for more details and initial reaction from industry experts on recent hot topics.

Happy Search Friday!

Highlights brought to you by Search Lately @SMGSearchUK this week include:

• Google Image Search Changes
• Advertisers Increased PLA Budgets By 600% In Q4

Browse last week’s Search Lately for more details and initial reaction from industry experts on recent hot topics.

Happy Search Friday!

Highlights brought to you by Search Lately @SMGSearchUK this week include:

• Chrome 25 to use SSL Encryption
• 48 Additional Countries and Territories Can Download Google+ iOS App
• Google Introduced Mobile Ads Showcase App
• Facebook powered Search Engine

Browse last week’s Search Lately for more details and initial reaction from industry experts on recent hot topics.

Happy Search Friday!

Highlights brought to you by Search Lately @SMGSearchUK this week include:

• Bing Integrates Further with Facebook
• Facebook announced “Graph Search”, a new dimension of smart search
• GA Matched Search Queries Report Vs. AdWords Keyword Detail Report
• Search Retargeting Comes to Facebook

Browse last week’s Search Lately for more details and initial reaction from industry experts on recent hot topics.

Happy Snow Search Friday!

Highlights brought to you by Search Lately @SMGSearchUK this week include:

• Google Tests “Quick View” On Mobile Search
• Google Cleared of Search Results Bias
• Global Search Engine Development Trend
• Pirate Search Engine Shuts Down In China
• Semantic Mark Up for Rich Snippets

Browse last week’s Search Lately for more details and initial reaction from industry experts on recent hot topics.

Highlights brought to you by Search Lately @SMGSearchUK this week include:

• Google Introduced Confirmed Clicks into Mobile In-app Image Ads
• 'Facebook Nearby' Get Into Local Search

Browse last week’s Search Lately for more details and initial reaction from industry experts on recent hot topics.