The mobile world continues to develop giving us very little time to keep pace however the following articles provide a nice snapshot. Banks and Mobile devices are becoming ever more friendly and we are expecting to see pretty much all banking transactions made via a Mobile in 2029 (yes, that is the future). Otherwise, Mobile usage in store is still growing and it seems that more opportunities are opening up for retail brands.
Will mobile be the saviour of the high street?
Date 03th April, 2012
Since as much as 50% of smartphone users use their phones instore today, mobile on the high street is clearly going to be a key element of retailers’ success or failure over the next five years. However, as well as offering significant opportunities for brands to bridge the gap between online and the high street, mobile makes it easier for customers to be more promiscuous.
Eight Mobile Ad Companies Get Behind ODIN In A Quest To Replace The UDID
Date 04th April, 2012
More than a half-dozen mobile ad companies are getting behind a working group called ODIN to find a new way of tracking and identifying iOS users that still respects their privacy. This is happening because Apple is pressuring developers to stop using an older method called UDIDs (or unique device ID numbers) faster than previously thought amid criticism that it compromises privacy.
This is a snippet- read the full post.