Wow, a bumper load of clicks last week, over 100 for the SuperSloMo cam and Tupac at Coachella (apologies for those who got a dead link on the Tupac one, in the time of writing to posting YT removed the video, there were still plenty out there so hopefully you found one and saw it in its glory, so all good.
Social Search: For a while the perceived holy grail of search is relevancy through your social graph. Back in Jan Google announced Search+ Your World their attempt at bringing a more social bent to your search results. It has been met with mixed reception, not least for being limited to only really being Google+ results. Bing and FB have been tied together since 2010. Both have their limitations which predominantly revolve around the integration of the full suite of social services out there. As we have often seen before it is the nimble small player who comes in and disrupts the market and Wajam are no different and have managed to draw in from al l the big players. Check out the video on their site to see it properly.
In action it looks like this – when I do a search for Gary Neville’s Meg Ryan like reaction to the Fernando Torres goal against Barcelona I get a little addition showing who I follow on Twitter / FB and G+ have also mentioned or shared links about it. If you haven’t heard it then here you go: it is like a cross being his ecstasy and the Hound of the Baskerville.
A less surprising thing to hear would be if one of the big boys, most likely Google, swoops in for them soon.
NFC: We chat to Zappit’s Cameron Worth about NFC (near field communication)and mobile, covering the importance of the Olympics for uptake, adoption barriers, tips for successful campaigns and hear how “at worst brands are early adopters and best case are pioneers”. Check out the video here
Twitter TV ad: If you are fan of Homeland (if you aren’t you should be)then this Sunday night you will see an ad for Prometheus and then shortly after a follow up ad, with live Tweets streaming across your tellybox, will be shown giving immediate feedback to the trailer. To get involved use #areyouseeingthis
And finally, welcome to the future... With the Prometheus film about to launch you could be mistaken into thinking this next piece is a part of the promotion for it, especially when you hear that James Cameron is involved. But it isn’t. This is a real company that announced itself this week and their stated aim is to be able to mine asteroids in near earth orbit. Check out the pretty phenomenal intro here. Other high profile backers are Google’s Larry Page and Eric Schmidt.
They are hoping to launch their first spacecraft the Arkyd 1 within the next 24 months and be mining before the end of the decade. No doubt a film will be made soon...
Have a great w/e.