Your w/e papers will either be filled with stories of “proof of internet bubble” or “internet ride is over” as it’s FB IPO day today. We will have a FB focus at the bottom but in the meantime let’s shine a light on the other social spaces out there.
Twitter celebrated its year in the UK with some new stats:
140m global users
10m UK active users
1bn tweets every 3 days
1 in 6 users exclusively mobile
80% of UK users are mobile (not exclusive) - global leader
40% of users never tweet - consumption platform
One of those 10m is Liverpool’s striker Luis Suarez who in an attempt to open himself up to his fans with a Twitter interview got a bit more than he bargained for – some brilliant tweets and a real warning to how a “good” but ill thought out social idea can backfire
Google Knowledge graph:
A big shake up in the US version of the site on Wednesday. Google launched the Knowledge Graph, their next big step towards the Semantic web – understanding what you are searching for without you having to be literal about it. Better connecting the relationship between words, context and things. Build into that the years of data Google has about follow up searches people make, where they click etc, so Charles Dickens as an example is more likely to be a search about his books rather than anything else so they give you that info straight up and other likely searches built into your results. This explains it
One of the speakers uses the term “from an information engine to a knowledge engine”, it pulls heavily from places like Wikipedia and starts to answer in a more Wolfram Alpha way rather than the traditional search list way. For me though it pushes Google closer to being a destination engine where you spend more time rather than just a search and then you leave engine. Very exciting and could create a whole new time suck for searching. Also noteworthy is the reduced Ad real-estate on the page.
For our very own search expert Kevin Ting’s views check out
G+ and brands:
As Google announces it has over 190m Google+ users and that 64 of the top 100 valued brands (Interbrand) have created a Google+ page Simply Measured have released some interesting topline stats about how brands are interacting with it:
Such as 22% of them have amassed more than 100,000 subscribers in their circles or that the top 5 categories are Auto / Electronics / Luxury / Internet Services and Beverages. Wednesday is the best day to post and photos get the most interaction.
For the full list and more ripper graphs click here
Ever wondered what happens when you send an email?:
Google have put together a fun interactive site that takes you through the process as well as really highlighting the green and social good they do at the same time - here
Is connected TV about to become mainstream:
About 6 weeks ago IKEA announced the Uppleva – their all in one TV and storage solution.
For those that just want simple technology it will be preloaded with internet apps such YouTube, Vimeo, DailyMotion, an open internet browser (most likely Opera) and apparently some casual games such as everyone’s favourite Angry Birds. The reason to care is that this has caught the imagination of the completely tech uninterested, a case in point being my 72 year old neighbour who still uses a Nokia 3310.
[Here for video of the Uppleva] (not my neighbour, that’s on the paid email) - (http://bit.ly/UpplevaIntro)
And keeping with the IKEA vibe they have been quite active on Pinterest of late
bonus nugget - who have just been valued at $1.5bn:
Now for the FB focus:
There is still time to cast your vote on what you think the end of day price will be when the US markets close – opening price will be $38 with a $100bn valuation (currently the belief is it will be on the bigger side with 37.5% each on $46-$55 and +$55 which would value it at well over $100bn)
BBC2 Money Program FB show:
If you missed it when it aired on Monday night then you can catch it here. It is on the whole quite interesting and I was surprised at much Zuckerberg time they got. They also focus on the mobile issue – see below
Mobile becoming business critical for ebay and still FB issues:
The biggest challenge FB is having around its IPO and future returns are to do with the potential of mobile. They readily admit they haven’t cracked it. Stats have been coming out during the week that the average desktop user sees 7-11 ads per session where as the mobile visitor (of which almost 50% of the user base are) tend to see less than 4. This is a huge focus for them moving forward and one I am pretty confident they will nail.
In the meantime, it is interesting to see other web giants who have got it and continue to plough straight in, for example eBay. Here is a short video introducing their new fashion offering it is great to see how they have totally redesigned the experience for the phone. It is worth noting eBay are on target to handle about $8bn of business via mobile devices, building on the $5bn it did in 2011 and $2bn from 2010 proving that a commitment to the channel can reap huge rewards.
A load of FB UK stats from Hitwise to pepper into your w/e chat:
1. > 1.3 billion visits to FB a month in UK (2nd only to Google) accounting for 14% of all page views. Getting 40m unique visits p/day
2. We spend 500M hours a month on FB, averaging 22mins a session.
3. It is the most popular social network in the UK, accounting for 50% of all visits to social networks. Twice the size of YouTube and 17 times bigger than Twitter in terms of visits from UK Internet users.
4. Facebook is the most searched for website in UK. The term ‘facebook’ is the most popular search term typed into all search engines including Google, Yahoo! and Bing and three of the top 10 most popular search terms online are Facebook related (‘facebook’, ‘facebook login’ and ‘fb’).
5. 1 Facebook fan = 20 additional visits to your website over the course of a year. Using the top 100 retail websites as a sample group, Hitwise data shows that for each additional fan acquired on a branded Facebook page companies can expect to see 20 extra visits coming to their main website over a 12 month period.
6. 25% of all visits leaving Facebook go straight to an Entertainment site, showing the close affinity between Facebook and people’s interest in movies, TV, music and games.
7. Manchester is the new Facebook capital of the UK with Internet users from Manchester 9% more likely than the average person to visit Facebook in a given month.
If you are going to rob an internet café, make sure you log out of your FB account before you leave
Have a great w/e.