Over the last week, I have been looking at some of the data from our Community Igniter research.
Some of this data is about what conversations distinguish 'digital natives' from other age groups. By facilitating these conversations, brand owners are able to make their brands more meaningful and valuable to this age group.
Topics of conversations that mark digital natives from other age groups include movies, music, gaming and work. Absent from these conversations are topics related to technologies themselves. A lesson for technology brands is that they need to talk about what digital natives can do through technologies that will improve their lives and interactions with other people, rather than talk about the technologies themselves.
%=proportion of age group that regularly has this conversation