Highlights brought to you by Search Lately @SMGSearchUK this week include:

• Google announces Universal Analytics
• Non-Social Facebook Ads Begin Creeping Into the News Feed
• Surface to help push Bing?
• Google Dynamic Search Ads Available to All Advertisers
• Google Gets Tough on DKI and CTA in Latest Policy Update
• Voice Search for Xbox expands to Bing

Browse last week’s Search Lately for more details and initial reaction from industry experts on recent hot topics.