A new service looks set to transform Facebook from being a simple social networking website into the hub of an entire online ecosystem. Any web page can now easily become a part of Facebook’s extensive record of who we are, what we do, and what we are interested in.

With over 400 million users across the world (and over 24 million registered users in the UK alone), even minor changes to Facebook can have significant reverberations around the internet. But the Open Graph service unveiled last week looks set to cement Facebook’s dominance of the Social Web, and put them in an untouchable position of control over its users’ online identities.

In this edition of Emerging Spaces: Pulse, we look at the implications that this new service will have for advertisers, website owners, and the future of the Social Web, now that;

• Any page on the internet can now have the functionality of a Facebook fan page
• Any website can pull information from visitors’ Facebook profiles about themselves and their friends and use it to provide personalized content
• More personal information will be stored by Facebook about its users.

Click below to read the full report.