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Olympic fever, IKEA AR, Giant Batman OOH, A Capella Indy theme tune and Post-it Mario

Afternoon all,

It’s almost arrived and I have #OlympicFever.

You can’t experience the Olympics (am I even allowed to mention them) without visiting the Heineken Y! Fanhub. There is loads of info being constantly uploaded to give you a fan’s eye view of the games.

And if you are on Android then download and compete yourself with this mobile game.

Apparently BA no longer sponsor the London eye:

EDF Eye.jpg

EDF Energy, the wheel’s new sponsor, have created a Twitter sentiment tool lighting up pods to show how we are feeling about the games. Use #Energy2012 and see the wheel light up depending on the portion of positive comments. For example, if 75% of the tweets are positive, 75% of the wheel will be lit. The more positivity, the more lights.

Or as Gavin points out it could just look like a constant partial power cut brought to you by a power company.

Really should have gone to Spec Savers: And in case you missed it in the papers today, a brilliant reaction from Specsavers on the football flag mishap of the other night.

Korea secsavers.png

For the lighter side of the Olympics check out London Underdogs. Remember Eric the Eel? Well this year there are plenty of lesser athletes to get behind. For example Hamadou Djibo Issaka the rower from the landlocked desert nation Niger. Or Japan’s Hiroshi Hoketsu the equestrian who is competing in his 2nd Olympics – his first was the 1964 Tokyo games!!! He turned 70 in March.

In other news:

IKEA-AR: The new 2013 catalogue for IKEA is a joy behold. Proving how a company can cross over from traditional to digital in a non-gimmicky way they have really thought about the value a mobile will bring to the experience. And once again proving the critical role of the mobile phone in our day to lives as the digital enabler:

How do you go about painting a 150 foot Batman?:

Giant Batman mural A ‘big’ thank you to Charlie Newbury for pointing me in the direction of that one. If you haven’t seen the film yet, go. It is awesome.

And finally... Totally unrelated to anything Olympics or even work. Love Indiana Jones? Then hear the theme tune sung A Capella, amazing.

Everyone loves a good bit of retro gaming. Here is a short Mario homage made in 7,000 post it notes

Have an Olympian w/e.

Oli.

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