News is all about Windows 8 this week! Whether it concerns desktop or mobile devices, a brand new ecosystem is about to be launched by Microsoft. Will it change the way users see and interact with their products? Will it change the way most of the companies in the world work using Microsoft products?
According to mobile experts working for BGR across in the US, “While Windows 8′s new Metro interface promises a fresh look for longtime Windows users, a new survey from Forrester Research finds that only about 33% of the companies it surveyed plan to update to Microsoft’s (MSFT) new operating system. About 40% surveyed said they haven’t considered Windows 8 yet and 10% plan to skip it entirely.”
They also noted that “Microsoft (MSFT) just brought Christmas early for all Xbox 360 owners. Started yesterday, Microsoft is gradually rolling out the new Xbox 360 dashboard update to Xbox LIVE subscribers across the globe. The new update refines the previous Metro-inspired UI to bring it closer in line with the company’s upcoming Windows 8 operating system.”
Finally BGR say that “though the odds are against it and pricing seems questionable to some, launch-day preorders for the base model of Microsoft’s (MSFT) debut tablet are already sold out. As of Wednesday morning, less than 24 hours after pre-sales went live at noon on Wednesday, shipping times for the stand-alone 32GB Microsoft Surface tablet slipped to “within 3 weeks.”"
Does that mean Windows 8 won’t be hit? At least they launched great ads to promote the products!
Sainsbury's launches first in-store app
Date 15th October, 2012
Sainsbury’s is the first UK supermarket to launch an app that lets customers scan items as they shop using a smartphone and pay at the till using a QR code. Customers can use the ‘Mobile Scan & Go’ iPhone or Android app to scan item barcodes using a smartphone camera as they go around the store. It will then track how much they have spent.
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Samsung announces Galaxy S3 Mini smartphone
Date 11th October, 2012
Samsung has unveiled a smaller version of its Galaxy S3 smartphone, reducing the screen size by 0.8 of an inch to 4 inches, bringing it in line with Apple's iPhone 5. The handset runs on Jelly Bean, the latest version of Google's Android operating system.
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Analyzing Microsoft Surface: Will it be a hit or miss?
Date 17th October, 2012
Let me just start off by saying that I really like the Microsoft Surface. Judging by the initial product announcement in June and even most of the information that has floated around since then. It looks like a quality piece of hardware with a pretty good operating system. Windows 8 should shine on tablets — take one look at the UI and you know that is the form factor Microsoft designed it for.
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Driving app downloads and engagement through mobile search
Date 11th October, 2012
There are now millions of apps across the App Store and Google Play, not to mention Windows Marketplace and the new Amazon Appstore. With over 50% of the UK’s population owning a smartphone, and apps proving such a vital channel for keeping the consumer engaged, the competition for app visibility is huge. Too often, businesses have apps developed without defining a clear marketing strategy for their app launch and without knowing how competitive the app market is.
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Can BlackBerry be ‘cool’ again? Sure, but it needs to give its fans something to work with first
Date 17th October, 2012
The New York Times published a fairly silly article on Tuesday that revealed BlackBerry devices have become a source of mild embarrassment for people who hang out at exclusive ritzy country clubs. This sparked a predictable backlash from some RIM (RIMM) fans who insisted that their favorite smartphones were cool because they were selling well in South Africa.
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iPad mini said to go on sale November 2nd
Date 17th October, 2012
In line with previous device launches, Apple’s (AAPL) new iPad mini tablet is rumored to be slated to launch on November 2nd. The date comes from 9to5Mac’s Twitter account, though the site notes that it has “heard whispers” and nothing is confirmed for the time being. Apple has historically launched devices on a Friday one week after they are announced, and November 2nd falls in line with that trend.
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19% of New Facebook Fans Now Come From Mobile
Date 17th October, 2012
Almost one in five new Facebook fans came from mobile devices in August, an increase of 280% in four months, according to a new research report. PageLever looked at more than 500 Facebook Pages with 100,000 or more Facebook fans and found only 5% of new fans came from mobile in May, but that number jumped to 19% in August.
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Marketing's Next Five Years: How to Get From Here to There
Date 08th October, 2012
Imagine five years out. It won't hurt, we promise. Even the worst-case forecasts have our economic malaise nearing an end by then, a dreaded lost decade coming to a blessed conclusion and a true recovery taking shape with low unemployment and revitalized consumers. Once again the ad business will be growing. But a new media and marketing order will be taking hold. In measured-media terms, in 2016, the furthest year forecast by eMarketer, TV will still own the biggest piece of the marketing pie (36%), but just barely.
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Tablet take-up
Date 17th October, 2012
Tablet take-up has risen substantially in the past year, from 2% in Q1 2011 to 11% of UK households by Q1 2012 (Figure 1.47 ). This trend looks set to continue as 17% of UK households said they intended to purchase a tablet in the next year. In Q1 2012, one in ten (11%) adults owned a tablet computer.
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