Business Insider hosted a mobile advertising conference this morning in New York and explored the growth of smartphones, tablets, usage trends, etc. in the advertising space. Highlighting the fact that "the future is mobile", we found out that Mashable is partnering with BMWi to bring readers the latest innovations in urban mobility. Moreover, if "Mobility" is your thing, you can show how innovative you are and submit your pitch to BMWi Ventures in the US. Finally, we know that Microsoft is also jumping into the game and they recently presented their new tablet, "Surface". Let's hope it's going to work better in our hands than during the official presentation...

The Future Of Mobile Ads [SLIDE DECK]

Date 19th June, 2012

The BI Intelligence team put together a deck on the current trends in mobile advertising. We looked closely at the growth of smartphones and tablets, mobile usage trends, and emerging mobile advertising strategies. BI Intelligence is a new research and analysis service focused on mobile computing and the Internet.

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Microsoft's Windows 8 Surface tablet unveiled – video

Date 19th June, 2012

The world's largest software maker, Microsoft, launches its new tablet computer, which runs the new touch-friendly Windows 8 operating system. The tablet, named Surface, will come in two versions, one running Window RT, a 'light' version of Window 8, and a pro version running the full operating system. The tablet's cover folds out to become a keyboard

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Google’s Nexus tablet to be unveiled next week

Date 19th June, 2012

Google chairman Eric Schmidt revealed in December that the company was working on its first own-brand tablet, and the “Nexus 7” slate will finally be unveiled next week during the Google I/O developer conference, according to multiple reports. The last reaffirmation comes from DigiTimes, which has reported a number of details surrounding Google’s upcoming tablet that will seemingly prove accurate.

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42% of smartphone owners go online to check prices in-store

Date 19th June, 2012

A new survey of European consumers confirms the trend for shoppers to use their smartphones to research products in-store. The report from Tradedoubler found that 42% of smartphone owners use their device to compare prices in-store, while 13% claim to have switched stores after finding a better offer elsewhere. Location-based offers or vouchers, however, help to secure the interest of a fifth of potential buyers.

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Apple, Samsung own over 50 percent of the smartphone market, nearly all of its profits

Date 15th June, 2012

A new report from ABI Research says that while there are many players in the smartphone market today, Apple and Samsung hold 55 percent of the entire market, and the lion's share of the profits made from smartphones. In fact, Apple and Samsung's dominance is so strong, ABI claims that the two companies hold 90 percent of the profits earned from smartphone sales.

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How Augmented Reality Is Shaping the Future of Retail

Date 20th June, 2012

What’s the future of retail, and how far away is it? Turns out that in the next couple of years, customers will be able to try on clothes and products at home with no shipping required. Technology will allow shoppers to virtually wear garments — smelling, hearing and feeling the fabric as if it were real. Sound crazy? It’s not, when you look deeply into the world ofaugmented reality (AR).

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mCommerce Maximises on Monday Mornings

Date 19th June, 2012

Play.com has taken a look at its mobile browsing figures - and discovered that Monday morning is the busiest period for mCommerce, with mobile browsing surging at 7–8am. Shopping on a mobile device from bed or on the morning commute is a consistent behaviour throughout the week, with the highest levels of mobile browser activity occurring between 6–8am. It's during this timeframe that mobile users are most likely to click through on deals.

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Swipe Pay - The First Open Virtual Wallet?

Date 18th June, 2012

Swipe Pay has unveiled its mobile payment solution and app, which, the company claims, is the first “open virtual wallet”. Users can add their debit and credit cards – as well as loyalty and rewards cards – to the app, and make payments utilising encrypted QR codes and Bluetooth technology. Complementing iOS and web apps will be ATM and POS hardware, enabling users to get cash out with their phones, pay online and in-store, and make person-to-person transfers.

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