This week, the mobile update starts with an article on how cookie regulations are affecting Mobile in the EU. Following is some insights on Samsung’s new child – the GSIII. Also included, some news around the two biggest social networking app on mobile, Facebook and Twitter. To conclude, a few predictions on how mobile is becoming a significant m-commerce channel for more and more retailers.

How will the EU cookie law affect mobile marketing?

Date 08th May, 2012

The EU e-Privacy Directive and subsequent ICO guidance is complicated and confusing enough when you look at desktop sites alone, but then there's the question of how it translates to mobile. To recap: the 'cookie law' covers the use by businesses of information stored on users' 'terminal equipment' and this covers mobile sites and apps as well as desktop sites.

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Samsung Shows That It Is a Software Company

Date 05th May, 2012

As exciting as it has been to talk, postulate, and speculate about the Galaxy S III’s hardware and specs before the third-generation Galaxy flagship smartphone was announced on May 3rd in London, once the device was announced one thing became apparent: Samsung is now a software company.

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How many screens are there really?

Date 07th May, 2012

The number of screens we interact with depends on who you ask. While we, as marketers, would like to think tablets have already replaced couch laptops, the reality is that consumers today are more likely to be looking at their smartphones while watching TV. Mobile devices may very well be the third or fourth screen, but that is assuming TV is the first one, and that assumption may be more wrong than right as screens converge and content follows.

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Twitter Rolls Out Faster Mobile Website

Date 08th May, 2012

Following updates to its iPhone and Android apps late last month, Twitter announced Monday that it has upgraded its mobile website to include many of the features introduced inthe twitter.com redesign the company introduced in December.

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O2 Media passes 10 million customer mark

Date 09th May, 2012

Personalised marketing service adds four million customers in the last six months and exceeds 10 million milestone just two-and-a-half years after launching O2 Media has passed 10 million customers, with the platform now accounting for almost half of of the operator’s total customer base of just over 22 million subscribers.

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Mobile is not a separate platform

Date 09th May, 2012

Tom Smith, founder of GlobalWebIndex, exclusively talks us through their latest reasearch into mobile internet usage around the world. For many brands, mobile marketing is an exciting prospect but largely under invested, particularly considering the rapid growth of adoption and usage.

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Smartphone shipments estimated to reach 1.7 billion in 2017, led by Android

Date 03rd May, 2012

Market research firm Ovum estimates that smartphone shipments will continue to grow and reach 1.7 billion units in 2017. The company cites increased demand from emerging markets, alongside the growth of Android, which will fuel ballooning handset shipments. “Android will dominate the smartphone market over the next five years,” said Adam Leach, principal analyst at Ovum.

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Visa confirms mobile payments trial with Galaxy S3 at London Olympics

Date 09th May, 2012

Visa has confirmed that it will showcase mobile NFC payments at the London Olympics using Samsung’s new Galaxy S3. Samsung even plans to create a limited edition handset for the occasion, but the bad news is that only athletes are being invited to take part in the trial. The NFC payments are enabled using Visa payWave, an app that allows consumers to use their smartphone to pay for goods at the point of sale simply by touching it on a card reader.

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Mobile Set to Surpass Desktop Sales at Some Flash Sales Sites

Date 08th May, 2012

Mobile is becoming an increasingly significant sales channel for many online retailers, particularly for those who sell merchandise through flash sales. Mobile sales recently accounted for more than 50% of a day’s sales on Rue La La, a 6 million-member website that offers limited-time discounts on a range of goods and services in popular categories including fashion, home and travel.

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