The mobile world continues to develop giving us very little time to keep pace however the following articles provide a nice snapshot. Banks and Mobile devices are becoming ever more friendly and we are expecting to see pretty much all banking transactions made via a Mobile in 2029 (yes, that is the future). Otherwise, Mobile usage in store is still growing and it seems that more opportunities are opening up for retail brands.

Will mobile be the saviour of the high street?

Date 03th April, 2012

Since as much as 50% of smartphone users use their phones instore today, mobile on the high street is clearly going to be a key element of retailers’ success or failure over the next five years. However, as well as offering significant opportunities for brands to bridge the gap between online and the high street, mobile makes it easier for customers to be more promiscuous.

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Eight Mobile Ad Companies Get Behind ODIN In A Quest To Replace The UDID

Date 04th April, 2012

More than a half-dozen mobile ad companies are getting behind a working group called ODIN to find a new way of tracking and identifying iOS users that still respects their privacy. This is happening because Apple is pressuring developers to stop using an older method called UDIDs (or unique device ID numbers) faster than previously thought amid criticism that it compromises privacy.

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The latest app download statistics

Date 29th March, 2012

A breakdown by country of the most popular app download services to help make the business case. As you hear so often, “there’s an App for that”. Yes indeed. Around 1 million, with 500,000 available on Apple’s iTunes App Store, and a similar number on Google’s Android Market at the last count, and multiplying at breakneck speed.

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Facebook’s Mobile Viral Channels Are Working For Wooga, Europe’s Biggest Social Gaming Company

Date 01st April, 2012

Viral channels are slowly and inevitably starting to matter for mobile game developers. For ages, many top developers would try and climb up the charts through a combination of mobile advertising, offer walls, free app promotions or more nefariously, download bots.

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Apple and Google’s OS share slides in March as BlackBerry shows narrow gain

Date 02nd April, 2012

The smartphone and tablet landscapes remained largely unchanged in March as far as operating system usage share is concerned. New data from analytics firm Net Applications shows that the collective operating system share owned by Apple’s iPhone and iPad inched down to 59.87% in March from 60.59% in February. iOS’s share had skyrocketed in February as it continued to gain after losing share ahead of the holidays.

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Mobile Industry Review: Banking and Finance

Date 04th April, 2012

We discussed a few months ago how banking has gone completely mobile. According to The Lafferty Group, a consulting company that does banking research, by the year 2029 most banking transactions are going to be done on a mobile device. What’s more, is that a new survey from ING DIRECT found that nearly half of Canadian and U.S smartphone users (49% to be exact) expect to do banking from their mobile device in the next 12 to 24 months and this number grows to 64% with people aged 18 to 34 years.

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Advertising on mobile proving better than PC

Date 02nd April, 2012

ADVERTISING on mobile devices is overtaking the success of using desktop computers for marketing, with the UK leading the charge in Europe according to a report from Marin Software, published this morning. Some 15.1 per cent of Google’s paid clicks in the UK in December came from adverts on smartphone and tablets – a 280 per cent increase on the 5.4 per cent in January 2011.

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European regulators probe Motorola following Microsoft, Apple complaints

Date 03rd April, 2012

European regulators are investigating Motorola Mobility for allegedly overcharging Microsoft and Apple for use of its industry standard patents in their products, Reuters reported on Tuesday. Both companies filed complaints with the European Commission, which is now conducting the investigation that will look to determine whether Motorola failed to honor its “irrevocable commitments” made to standard-setting organizations.

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Mobile broadband demand set to soar

Date 30th March, 2012

Ofcom is looking into ways to free more radio spectrum to satisfy the UK's vast appetite for mobile broadband. Demand for high mobile data rates could grow 800-fold between 2012 and 2030, the communications regulator suggests. Operators will need help to meet this demand, said Ofcom, which is asking the industry about the best way to do it.

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