Afternoon all,

People seemed to like the Google Project re-brief link from last week so as a bit of a follow on and in honour of MadMen new season coming back to our AV screens (not just TV) I give you the MadMen themed Friday email.

YT creativity:

MadMen is back. If you can’t get enough of it and love your retro computer games you can help to guide Don Draper to saving the agency through a very quirky YouTube game. Worth looking at to see the creativity in the space if nothing else

Twitter mobile:

MadMen characters were one of the first full on engagements with the platform and they weren’t coming from the program makers. Hardcore fans were creating them and allowing their enjoyment of the show to go beyond the weekly hour slot. This was the early blueprint and still the benchmark for program engagement on the platform.

Here is the story behind the phenomenally successful Betty Draper fake twitter feed. There is a great video at the end of the article showing a Beatles concert at Shea Stadium being live tweeted by Betty and the girls.

And to keep it real to our day jobs, Twitter has launched Promoted Tweets on mobile phones this week, available to target iOS and Android devices at present. BlackBerry will be rolling out during April.

We can now target: Standard desktop / laptop iOS - Apps and Web on iPhone, iPod touch and iPad Android - Apps and web on phone and tablets Other smartphones - apps and web

Betty loves Kipling:

Tenous link here, Betty loves baking so here is something even she would be proud of; the Kipling team here in London have created an awesome campaign turning a bus stop into a bakery (of sorts). So cool that it has been talked about on Canadian news jump to the 57th minute for the story.

Self-driving cars:

And for when Don leaves the office and is undoubtedly way over the legal limit, he can still use the Cadillac – as long as it is one of the Google self-driving ones that is. See how it helps a blind user. Could the keywords of the future be physical destinations?

And finally, it’s a couple of years old so no Pinterest and they recommend a ringtone, but this is still a humorous little video where Don and team talk digital strategy for an Instant Noodle brand - the voices are weird at first, but stick with it.

Have a great w/e.

Oli.