Afternoon all,

It’s been a while since the last update. My apologies, a combination of company Away Day and conference (of which more later and in actuality the bulk of this week’s update). This is still a regular update but will again stutter over the next two weeks due to holidays. It will though return to weekly posting after that so please stick with it and thank you for having noticed it wasn’t being sent (some nice emails received).

But, let’s focus on the joys we have at the present and revel in this one. We will look at Future Trends from the IAB Future’s Group, share some ideas on the conference and see what’s in Google’s Sandbox

The Future of the living room: I have the pleasure of sitting on the IAB Future Trends Working Group and we have just published our first paper; the Living room of the future, 2015.

There are some [hopefully] interesting views on how key technological changes will impact on individual consumer behaviour, as well as advertisers' strategies for communicating with customers

SAY: CREATE thoughts and notes: Here are the early scribbled thoughts and links from the conference I attended. It isn’t designed to be read as fluid piece of copy. It is scribbled notes and interesting links which are being shared as a way to bring others into the concepts and ideas. Delve in, hopefully you will find something of interest and spark a conversation

I will explore a few of the themes in later updates

Google Sandbox: The sandbox is a delightful place where we learnt to play as children. Google has created their own place to celebrate how our industry is playing now. See amazing pieces of digital work, get inspiration and learn new tricks. We already have some examples from the broader company globally in there but have a think about the work you do and how we can put a lot more in and celebrate the great things we do every day.

And finally... Ever wanted to see Liquid Thread’s Matt Waller learn to ice skate? Well want no more our own Christopher Dean (Torville and Dean) takes to the ice

Have a great w/e.

Oli.