Afternoon all,

And so the torch has been extinguished. A record medal haul and an amazing mental cinema of memories and moments play on loop. This came out last week and chances are you have already seen it but let’s revel one more time. To the backing of Don’t Stop Me Now by Queen, here's Team GB

Stanforth’s warriors (a.k.a. the Research team) have been busy with a great piece of research exploring how people followed along to the Olympics. Here is a tiny sneak peak at some of the mega findings:

6.6m viewers pressed the TV Red Button for the first time to watch the Games 7.2m used a mobile or tablet to follow the Games 2.7m ‘dual screened’ for the first time – watching TV while discussing it on social media

Keep an eye out for the full research over the next few days and we will also have the full round up next week here.

Look at the shiny lights: After the opening and closing ceremonies, Coldplay do it and now Disney are doing it; crowd synch light shows are all the rage and a great way to bring the audience in. It is so amazing to see how geo-location is being used in more innovative ways and how simple tech applied differently is taking us in to new experiences.

The power of content: For those of you who have to meet with Liquid Thread’s latest super acquisition Rupert Britton, here is a short video interview we did with him discussing the role of content. Areas such as why the media agency is best placed to understand it all and the need to think like entertainment producers are covered. It is only 5 mins and very insightful

If you haven’t already then seek him out on the 5th floor and see how Liquid Thread can help you and your clients.

And a client putting some great content up is StubHub: If you haven’t checked out their new Google+ page then get involved

Mobile now: A very well reasoned and written piece from our own Danny Hopwood (Dir. of Product AOD UK) about the current state of mobile and why it up to all of us to move it forward

Changes at FB: Another good point of view comes from Jon P. Harris on the implications of the new FB ads in your newsfeed.

Trip down Internet history – Creating the @ for email: Ever wondered why we have the @ in our email addresses? Well wonder no more, here is an article from WIRED that shines a light on its creation.

I looked at the keyboard, and I thought: ‘What can I choose here that won’t be confused with a username?’” Tomlinson remembers. “If every person had an ‘@’ sign in their name, it wouldn’t work too well. But they didn’t. They did use commas and slashes and brackets. Of the remaining three or four characters, the ‘@’ sign made the most sense. It denoted where the user was … at. Excuse my English. Article here

And finally...

Shouldn’t everyone be on the internet?: An ad from 1995 that has been doing the rounds this week (thank you Gavin) challenges kids to find out more about the internet. As well as having some awesome haircuts and cool, seemingly 80’s hangover, big jumpers they are pretty much bang on [with how the internet has evolved] (http://bit.ly/Shouldntweallbeontheinternet).

Have a great w/e.

Oli.