Afternoon all,

Not yet got Para Olympic fever? Then watch this and love the next week and a half.

Now on to the other things. You’ve all seen the scene in the movie where FB’s original investor and co-founder Eduardo Saverin is talking to New York advertisers about why FB is such a great opportunity. Well, here is the real deck that FB were pushing back in 2004:. Quite fun to see how even in that really early stage, 70k users, they were already thinking much bigger. Now almost a billion members later it is a much changed beast. Talk to the FB team to find out the best opps across API buying and others.

The new hit makers: A thank you to Pete Beeney @Spotify for sending this through. An interesting look at how platforms like Youtube (by extension Vevo), Spotify, Twitter and FB can be the driving force for artist promotion and not traditional airplay. That’s not to ignore the power of the traditional, as with many of our clients, but to understand the interplay betwixt the new and less new.

The legit Dr Who: TV program piracy is one of the most common uses of P2P torrent sites. Often times it is simply easier (apparently and so they say) to just find a torrent copy of the program rather than a legal one and certainly far quicker. Sky did it a while back with the last episode of LOST and now it is going the other way. ABC will stream this Saturday’s episode of Dr Who directly after it finishes here in the UK beating the pirates and enabling them to amke money off it. Good to see sensible solutions being put in place rather than relying on draconian measures of fear and fines to beat piracy.

More processing power than Apollo: An oft used wonder stat is that smartphones now have more processing power than NASA used to get Neil Armstrong to the moon. Well, now it seems NASA have put two and two together and embraced the new powerhouse by building the next generation of small satellites with the phones.

And now here is the updated version of it – One Google search uses more computing power than the entire Apollo space mission. Details on the link

Mars spams us back: For decades we have been sending radio and tv waves out in to space well now Mars has got its own back and broadcast Will.i.am’s song Reach for the Stars back. The first ever song to be broadcast from another planet. Pretty cool regardless of how you feel about the song

One more thing... Old Spice have gone and done it again, a very very cool ad that taps into the Maker trend we mentioned a few weeks ago where everything has the power to be connected and trigger an action If you then want to have a go just press letter and number keys on the keyboard. I love this ad, very well created, more fun watching probably though rather than investing time creating music, but lots have and Vimeo feeds are filling up with user tunes. And interesting to note this doesn’t seem to work on a mobile/tablet but well worth watching.

Have a great w/e.

Oli.