Afternoon all,

Olympic fever is almost upon us. No doubt Chariots of fire will be on at some stage in the week. Probably not Sunday though – doesn’t run. So until then and sate the fever like a chilled flannel upon ones fevered brow this was a nice spot from Robin Clarke on the BBC, a 100 years of Olympic sponsorship, not as cynical as you think .

Whilst not the true games, this is a good game from the Blackberry team across the Glam network.

Boris and Emirates Airline: After the uber launch of the Emirates Cable Car it is brilliant to see how it is starting to become even bigger, so much so that it has become the focus of a fun video “Boris’s Cable car vs. Vince Cable’s car” worth watching if only for the painful fall by Boris.

Search lately: If you missed it yesterday a good chance to catch up on the latest of what’s happening in the world of search from Kevin Ting. This week it covers how Us paid search is slowing in growth whilst the tablet market shoots up and how Bing is incorporating Foursquare results.

Tech consumption habits: A good find from Steve Smith this week, the latest ISPOS MORI numbers on how people are consuming technology. Good for presentation fodder.

Instagram is mainstream: The hubbub around the $1bn purchase of Instagram has settled down but the strength of the site seems to have leapt on. This week the US Sports Illustrated (and swimsuit) magazine is running a feature with just Instagram pictures taken from a mobile.

To see the full gallery click here.

TIME magazine are also in the process of gathering pictures for an article about the role of mobile in everyday life. So if you want to get involved, make sure you tag your pics with #TIMEwireless for a chance to get into the article.

It isn’t just the big corps using it, here is a nice example of how using Instagram is helping dog shelters to find adopters by using the filters to create cuter pictures of the dog orphans http://bit.ly/Photos4Fido

The new Mayer of Y!: With the mega news that Y! hired Google’s 20th hire Marissa Mayer here is a nice visualisation of how franetic the top job seat shuffle can be. Thanks to Tom O’Donnell for the link

Have a great w/e.

Oli.