There was only one thing last w/e and it wasn't the crazy exciting 2nd episode of Homeland. Felix Baumgartner jumped from the edge of space and fell to the earth with just a parachute. 8m people watched on YT alone. And yet this wasn't a tv event, this was a screen event.
There’s a star man, falling from the sky: Interested in the guy who was talking to Felix all the way through?. Arguably even madder. He did a similar jump when the solution to outside temperatures of -50C wasn't thermal wires in your suit but simply wear more layers. Crazy.
As we touched upon last week, video can be so much more than just a pre-roll, this was the ultimate example of that and as a shadowy media type who sits near me but wishes to remain nameless pointed out, the mistake, which I am sure we will see played out at conferences over the next 12 months, is to try and condense this in to a social media stunt. Yes, it played out well across social platforms but let us not forget; this was a man jumping from the edge of space.
Get in the hole: I missed the Ryder Cup and had to relive it through newspaper coverage a few days later. All sounded very exciting. Beyond that though, one of the cooler media expressions I saw coming out of it was the tweet a sky writing message. CURB, a company we speak to quite regularly and are always full of great ideas that heavily fall into the left field category were the ones behind it. Here is a great visualisation of it - explore it with the cursor keys, much easier than a mouse.
Could Starbucks power America?: Fact of the day: If Starbucks amped up their in-store wi-fi to cover 5 miles they would be able to provide free wi-fi to over half of the US, for that and some very cool data visualisations
And finally... Always fun when a childhood hero is referenced, researchers at Georgia Tech have been given a grant to develop a robot which they have described as being able to “think like MacGyver” and for the fans, here is the big man in action
Have a great w/e.