Huzzah and congratulations to the EMI team for their brilliant win at last night’s Campaign Media Week awards. For the blow by blow account give Foley a shout.
The W8 is over Windows 8 has arrived and it promises to be pretty spanking big. Prepare to see this everywhere. For the official videos and immersion
Samsung top dog (look at the 2nd video) over Apple for video views: A great piece of research from Visible Measures that shows how Samsung is doing great things with video views. Garnering a whopping 51.4M to Apple’s, dare I say paltry, 17.5M.
Well done to the Samsung team because as the numbers show this isn’t a flash in the pan but a year-long dominance.
Kinect history and SmartGlass: Kinect is coming up to its 2nd birthday and this seems like a fitting time to have a trip down digital memory lane. Check out this article explaining how gestural interfaces have progressed over the years. My particular favourite is the Weird Al Yankovich dancing under the Gesture Tek 1991 heading.
Today though Kinect has continued improving and opening up new and amazing ways for brands to get involved, from the Honda car showroom in your living room approach to a broader approach where the Kinect is used in more of a hack style approach. Either way, it promises to unlock huge opportunities for us to create immersive experiences blurring the lines between physical and digital.
If you have an xbox I would recommend you DL the smartphone or tablet app for it to unlock the joys of SmartGlass. Think about this could be used to bring your campaigns to life. No doubt we will be learning more as MSOFT bring this properly to the UK.
Clever use of Instagram: Instagram is easily my favourite social space and I love seeing how brands are waking up to using it in an interesting and value add way. Here is a great example from a restaurant using a collaborative approach with its diners to show off the delights form the menu with a dedicated hashtag [#ComodoMenu] (http://bit.ly/LookatmyFood)
Use YT videos easier: Embedding YT videos in presentations can really help to bring it to life a bit, but often it is a hassle to get just the right bit you are after. I have started using ChopTool to quickly extract just the bits you want. Give it a crack.
Weve has arrived: Finally the joint venture between the UK mobile operators has been approved and is now launched. Roberto and Michael will be sharing info over the next few weeks, but have a flick through their site if you want more immediate info.
Tenuous link to get in a Superman story: Argos has announced they are slashing numbers of their printed book, Newsweek will printing their final copy at the end of the year and now Clark Kent has got involved in seeing that the shift to digital is happening by announcing he is leaving the Daily Planet after 72 years to work as an online blogger reporting the “real” news.
Want to see the new YouTube layout ahead of time?:
Open up YT using the Chrome browser
A half screen window appears, paste in this piece of code document.cookie="VISITOR_INFO1_LIVE=jZNC3DCddAk;"
Refresh your page and you should have a shiny new and cleaner YT.
And finally... Everyone loves a good robot video, so here is DARPA’s climbing robot - it is quite reminiscent of something out of the Terminator movies and would scare the living bejesus out of me if it was chasing me.
Have a great w/e.