It’s the 2nd week of Wimbledon a nation’s hopes rest on the slender shoulders of Murray. Can he do it? Can he end the 76 years of torment? We wait and see.
More importantly though two mega campaigns kicking off this week. Blackberry Summer Daze follow the intrepid youth in their coming of age journey via the muddy festival fields and then once you’ve tweeted and posted about the unconventional friendship between Dexter and Will or the mischievous antics of Flora turn on the Xbox and get involved with Honda Civic.
A very cool campaign this one and is our first to utilise the motion control capabilities of the Xbox Kinect. You can see a quick run through of how it works on the link.
One of the biggest challenges that Honda have is getting people to form a connection with the car unless they have been able to drive it and the only way can get them to drive it is to get them to the car showroom. Using the Kinect we are able to give them a virtual connection to the car and get them reach out and “touch” parts of it by bringing the showroom to their living room.
Well done to Adelia Harris and Jen Shuker for bringing a tricky idea to life. Kinect is going to become even more important as we develop more involved experiences for our clients.
Build once play everywhere: That is the promise of HTML5 on mobile. At the moment HTML5 is still in the growing and development phase but like a precocious child it is growing fast and is set to become the standard quickly. Here is a nice video from Google that shows some of the latest advancements of it and how it is starting to incorporate multiple gestures, greater flexibility and general awesomeness
Mobile not for calls: Our good friends at O2 have recently conducted a great report on how people are using their mobile phones.
As ever, it is interesting to see how actually calling and receiving calls is dominated by other uses.
Tech unicorn spotted... YouView has finally announced it will launch for the end for the end of the month and will cost £299. Yes, that’s right £299. To put that in perspective that is 3 Apple TV devices and 2 Google TV boxes, an Xbox with Kinect sensor, 2 games and a years online subscription. In other words it is stupidly expensive.
Some people may laud the arrival of YouView but I am not one of them. I appreciate that for many people the concept of getting iPlayer on your main television is head scratching exercise in thinking you need to connect your laptop to it, but that group of people is rapidly shrinking every day. Consoles (xbox and Playstation), connected TVs, new blu-ray players, Sky, Virgin TiVo, BT all offer pretty much everything that YouView offers.
Tech Radar have a great intro which I recreate below:
Three years is a long time to wait for anything, but in the world of technology it's an eternity .In this time Google has managed to release eight different updates to its Android platform, Apple has created a new computing sub genre with the iPad, Sky has launched a 3D channel, Virgin has teamed up with TiVo, TV manufacturers have launched and then gone quiet over 3D-capable sets, then revealed Smart TV is the real future of television… it's fair to say the tech climate has changed dramatically since 2009.
From a look at the early reviews it seems as if this was planned and designed in 2009. No adaptive bit-rate (the clever technology that optimises the picture depending on the speed of your internet), no wifi (admittedly always best to plug in via the Ethernet cable for streaming tv, but adds more hassle for many and one that many TV companies are learning - auto detect the wifi source and guide people through set-up). On the plus side it comes with very good storage capabilities and the marriage of catch-up with live tv is well done through the scroll-back feature.
Will it take off? Depressingly too many people will feel bullied into buying it and thinking this is as good as it gets. It isn’t. Hopefully the price will be slashed for Christmas and when it enters the £100-£150 price mark then it becomes to sound sensible. In reality it needs to be under £100 though. Hopefully in existence it will be far more successful than it was in inception. I have my doubts though.
Perceptive media test: A few months ago I wrote about how the BBC were looking at the area of perceptive media. Where the program you are watching or listening to is influenced by you and your online presence. For example if you are watching Eastenders online then they use your last played songs on Spotify (assuming you are still logged in) as the background music in the cafe or take some of your pictures from Facebook and embed them on the posters on the wall. They are looking at creating subtle ways to make you connect deeper with the program on a subconscious level rather than overtly change the story or anything like that. It is quite an interesting space and one that we will be hearing a lot more about in the near future.
At the moment the BBC have released a short (10 mins) radio play that uses your location to feed places into the audio that are around you, to reflect the current weather that you have at the time of listening, referencing the social networks you are logged in to at the time and a few others. None of them immediately amazing but a good precursor as to how our role as the passive viewer / listener is changing.
And finally... With Olympic fever building and the country on the cusp of the games here are a couple of ways you can live out your gold medal fantasies For the more serious button bashing athlete But my current favourite This one is so random it is worth giving it a go just to see how weird some people are. You control a runner's thighs and calves and have to move him. My record is 1.9 metres.
Have a great w/e.