Afternoon all,

Our world is changing. The services being created with the advances in mobile connectivity continue to astound me, consumer behaviours are also changing to encourage and adapt to that.

In light of that a big thank you to Julia Connaughton for a great write up on the IPA44 conference where the editor of WIRED mag David Rowan was speaking about the 10 trends shaping consumer behaviour

The future isn’t just about technology, it’s about human needs. E.g. how will it improve my life?

1. Mobile Everything is going mobile; the desktop computer is no longer the future. 1.7bn access internet through a desktop, yet 5bn access via a mobile and smart phone take-up is increasing. Mobile internet is about connectivity from any device – ipad, tablets, smart phone, kindle, MP3, gaming consoles, TV, cars etc...
2. Data usage is up significantly There were 5bn gigabytes of data used up to 2003; we now use that amount of data every 2 days!
3. Geo-location connects the digital world to the physical world Augmented reality being further developed. There will be a lot more offers / deals, but they will be more personalised.
4. SoLoMo (social local mobile) The only companies worth investing in are those which contain SoLoMo (John Doer – top VC guy). e.g. Giantnerd – social shopping site Saw a 3300% increase in 2 months
5. Commerce in social and mobile Social design (FB) - All businesses need to build in & around this. E.g. Swipely or Try it on at Style X
6. For all the clever technology, people are weird and irritating We behave in ways we wouldn’t in the real world.
7. The crowd is cutting out the incumbent All industries are being ripped up. - http://uk.zopa.com/ZopaWeb/ A peer to peer lending site, the default rate is less than 1% (its 8% in banks)
8. Atoms are the new bits Design on screen and print in 3D (http://www.wired.co.uk/news/archive/2011-10/13/chris-anderson-making-is-manufacturing
9. Privacy meanwhile is a trade-able commodity There is so much data available about us all online, if you know where to look. Consumers are apathetic about privacy.
10. You are the natural user Hacking Kinect - Air guitar Personal informatics will make you healthier. E.g. WiThings

A great example of how some of those are coming together are seen through Xbox Kinect. A great device created as a gaming and interface platform but when it got into the hands of hackers (tinkerers rather than nefarious digital criminals) its real value has started to be discovered.

Great technology is a pure delight to use. As Jonny Ive mentions in his tight t-shirts and the angelic white walls behind him (that will sound very random if you have never seen the iPad product video) “When something exceeds your ability to understand how it works, it sort of becomes magical” well the Kinect for Xbox firmly falls in to that category with its motion and voice recognition capabilities. To help us to understand that magic a bit better here is a link to some really interesting videos showing how it came to be:

Finally, TVs, they are a changing Google have released their latest, and much much better attempt at getting into the living room with Google TV

And here is an article I wrote for MediaTel about how it is already starting to happen

And from George Robbins som great stats to prove it is all happening:

Video Viewing in the UK - September 2011

• 34m Unique video users
• 81% reach of internet population
• 7.4bn video views (content and Ads)
• 217 videos views per person per month
• 22 hrs of video per person per month
• 55% of internet usage by minutes is viewing video content (45.58bn Minutes)

Grad corner

This week Owen talks about Google Wallet and Sam is in the Research team

Have a great w/e.

Oli.