Julian Lloyd-Evans, MD, Dennis Publishing UK speaks to SMG at Media360 about the growing confidence in the magazine industry and how the use of new technology can be used to release content and engage with customers.

Lloyd-Evans talks about the importance of being an entrepreneurial company and that recruiting and fostering talent from within their own industries is key.

He also explains the importance of talking to other people within the industry and how coming to events such as Media360 presents an opportunity to learn from other areas in this ever changing media landscape when looking to continually develop a business.

Lloyd-Evans loves hearing from and being stimulated by other businesses and industries and is the main reason he returns to Media 360.

Stewart Easterbrook, CEO of Starcom MediaVest Group tells SMG the main subject for debate at this year's Media360 has been around digital transition.

Easterbrook looks ahead to an era of innovation as he predicts the speed in which the communications world is moving will mean a massive emphasis on speed and the pursuit of perfection.

On why he keeps coming back to Media 360, Easterbrook explains the value he gets from hearing from other people in the industry talk about how they are approaching common challenges, and the importance of meeting and debating with lots of intelligent and inspiring people.

Steve Parker, MD of MediaVest looks at partnership and collaboration as key themes in the media industry at this year's Media360.

Parker goes on to say that partnerships and collaboration are particularly important to Starcom MediaVest Group. He highlights the work they did with Capital One in their second year of sponsorship for the League Cup as an example of how SMG are becoming more naturally collaborative using human experience. Parker explains how this new approach to campaigns is improving their product, creativity and reputation.

On why he keeps on returning to Media360, Parker again talks about partnership and the value of senior people in the industry being able to get together to share ideas and observations.

Thinkbox’s Lindsey Clay talks to SMG at Media 360 about the exciting trends we are seeing in TV and Thinkbox’s obsession to looking to the future.

Clay explains that one of TV’s strongest attributes is the ability to convey brand association. She then goes to identify the three key areas to watch out for in the future of television: targeted addressability, VOD advertising and the trend around multiscreening.

Clay also reveals that Thinkbox feel privileged to be able to work with other peoples creativity and be able to learn from it.

Karen Stacey, Broadcast Sales Director at Bauer Media speaks to SMG at Media360 about their move from being a platform focussed company to an entertainment and content business where audiences are at the heart of everything they do.

Stacey discusses the importance of understanding their audiences and how they connect with them through a brand 24 hours a day.

Stacey explains the importance of grabbing people’s attention and telling them something new. However, Stacey says the biggest change is the need for a continual dialogue with your customer, looking at how your audiences are responding and how you are going to respond back to them.

James Papworth, Marketing Director of the Professional Publishers Association (PPA) talks to SMG at Media360 about what’s in store for the trade body and the magazine industry over the next twelve months.

Papworth reveals their plans to push through a new proposition to their members reaffirming the place in British society for magazine brands, their importance, influence and clout in shaping and guiding our views.

Papworth looks at how magazines in digital form have invigorated the market along with social media and explains the PPA are guided by their members to determine what’s next for magazines.

Papworth always comes away from Media 360 with more knowledge, having met up with old friends and having made new ones.

Chris Forrester, Commercial Director at Primesight discusses the latest trends in outdoor advertising and looks ahead to what’s next for the medium with SMG at Media 360.

Forrester reflects on a decade of immense change in outdoor with the development of digital. He reveals the biggest step forward for the industry has been the ability to understand the environment better and how this has improved their ability to capture people’s attention.

Forrester discusses how digital technology such as geo fencing and data capturing are changing the outdoor industry, as well as how mobile interaction with posters can work in dual communication to reach the customer.

Forrester says he return to Media 360 to keep on top of such a fast moving media environment.

Simon Redican, Managing Director of the RAB discusses the key trends in radio with SMG at Media360.

Redican says technological innovations such as Radio Player, broadcast radio, logged on and in demand services that advertisers can monetise are exciting key themes in radio currently. He goes on to discuss the visualisation of radio, such as the ability to share exclusive video footage, photos, interviews and gigs with the radio audience as being another exciting development for the industry.

Redican also talks about the meshing together of the different media platforms, plus the opportunity to debate and challenge each other is the reason why he keeps coming to Media360.